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Persuasion is an important skill for designers to have—both in design practice itself, and in professional situations. Your ability to put across your message, to get other people to agree with you, to value your work, and to want to work with you, will be central to your career, both inside and outside of design. Equally, understanding what persuades you and others—how we are influenced by other people, by media, by our environment, by design—is a crucial reflective skill to develop in better understanding yourself, those around you, and more widely, society.

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02.20 Design for Behavior Change

Today we reviewed the Instagram posts assignment, Dan introduced the concept of Design for Behavior Change, the students were introduced to the second project of the semester and they performed an in-class exercise that was related to the second project. Instagram Homework Review Last week the students had to take photos of something that represented interpersonal. Design for …

02.06 Taste Regimes

Today we reviewed the Instagram posts assignment, students presented the progress of their first project, the cabinet of curiosities, and Eugenia introduced the concept of taste regimes. Instagram Homework Review Last week the students had to take photos of something that represented product semantics. We looked at the example of the scissors and the coffee maker, …

01.23 Is This Not A Pipe?

Today Francis did an overview of the concept of signs introduced by Eugenia last week, reviewed the Instagram posts assignment, introduced product semantics, introduced the first assignment, and Dan introduced behavioral and psychographic profiling. Signs We reviewed the concept of signs looking at signified and signifier. We also reviewed the differences between icons, indexes, and symbols …