There’s no single ‘set text’ for this course, but for different modules there are a number of articles, books, and videos which are worth reading or watching, or referring to. We’ll be discussing some in class, and others will be useful for more general background or taking ideas further. This list will be updated over the course of the semester, so please check back.

Introduction to Persuasion

Robert Cialdini (1984 or subsequent editions). Influence: Science and Practice. (Also published as Influence: The Psychology of Persuasion).

Anthony Pratkanis & Eliot Aronson, Age of Propaganda , 2001


Adam Curtis, The Century of the Self (Episode 1: Happiness Machines):

Cory Doctorow (2018). ‘Persuasion, Adaptation, and the Arms Race for Your Attention‘. Locus,  January 8, 2018.

others to come

Fundamentals of Experience

Stephen Neely (2017). Universal Principles of Temporal Designunpublished.

Persuasion in our environment

Design with Intent

For this module we’ll be using some draft chapters from Dan’s forthcoming book Design with Intent: Beyond Behavioral Design. But please also, if you’re interested, have a look at a few of the articles leading up to the book, including the ‘toolkit’ cards themselves:

Dan Lockton (2017). ‘Design, Behaviour Change, and the Design with Intent Toolkit’. In: Niedderer, K., Clune, S.J., Ludden, G. (Eds.), Design for Behaviour Change: Theories and practices of designing for change. London: Routledge.

Dan Lockton, David Harrison, Neville Stanton (2013). ‘Exploring design patterns for sustainable behaviour’. The Design Journal Vol.16 No. 4, pp. 431-459.

Dan Lockton, David Harrison, Neville Stanton (2010) ‘The Design with Intent Method: a design tool for influencing user behaviour’. Applied Ergonomics Vol.41 No.3, pp. 382-392.

Yourself as a Persuader

Dale Carnegie (1936 or subsequent editions). How to Win Friends and Influence People. New York: Simon & Schuster.

and as a comparison:
Michael Cummings (2009). ‘How To Win Users and Influence Their Behavior’., January 25 2009.

Ethics of influence

Sara Wachter-Boettcher (2017). Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech. New York: W.W. Norton.

Eric Meyer and Sara Wachter-Boettcher (2016). Design for Real Life. New York: A Book Apart.

Metaphors, Imaginaries, and the Mind

Metaphor and Social Change

Lakoff, George and Mark Johnson, ‘Metaphors We Live By‘, University of Chicago Press, 1980, 242 pp. The classic scientific exploration of how we use metaphors in daily speech and thinking.

Thomas Fisher (2013). Our Political Metaphor Problem, Huffington Post The Blog, April 02, 2013.